Absolut Vodka - Brand Analysis - 5933 Words

Brand Management and Communication Professor Sandor Czellar May 2010 ABSOLUT VODKA - BRAND ANALYSIS TEAM 8 Julien Bruderer David Fleury Matteo Giabbani Fabrizio Padula Jonathan Queloz Brand Management and Communication Absolut Vodka – Brand Analysis TABLE OF CONTENTS INTRODUCTION ............................................................................................................................ 3 1. FIRM PRESENTATION ............................................................................................................. 3 1.1 The origin of the name .......................................................................................................... 3 1.2 The new owner: Pernod-Ricard†¦show more content†¦Brà ¤nnvin literally means burnt wine and is analogous to the German Branntwein. The term is also used in Norway, Denmark and Iceland. Afterwards Smith decided to switch the name to Absolut Rent Brà ¤nvin (Absolutely Pure Vodka), in order to market his much improved product. Smith challenged the city of Stockholm s liquor marketing monopoly with his superior vodka. It was sold at a lower price than the monopoly s product, just outside the city border. Smith even offered free boat rides to the distillery and Rent Brà ¤ nvin made Smith a fortune. In 1917, the alcohol industry in Sweden was monopolized by the Swedish government. Vodka was then sold nationwide under the name Absolut Rent Brà ¤nnvin. The name changed with intervals, Renat Brà ¤nnvin or Absolut Rent Brà ¤nnvin. In 1979, the old name Absolut was picked up when the upper-price range Absolut Vodka was introduced.1 Until the 24th of July 2008 Absolut was owned by VS Group, which was owned by the Swedish government. That day the Government took the decision to sell the company to Pernod Ricard. 1.2 The new owner: Pernod-Ricard Before focusing our attention on the category brand itself, it is important to describe shortly the owner of this alcoholic drink; Pernod-Ricard, who is a FrenchShow MoreRelatedNew Product Launch Marketing Plan Part 1 Team B1226 Words   |  5 Pagesand Cody Hogue MKT571 December 9, 2014 Joseph Ordyna 1.0 Executive Summary – Absolut Element The Absolut Company  grew from the success of Absolut Vodka, a unique Swedish vodka that conquered the world on its own terms. In a little more than 30 years, Absolut Vodka has become one of the world’s best-selling spirits and has created a unique legacy of quality, creativity and originality that lives on to this day. At Absolut it is believed that greatness isn’t so much about what you leave behind youRead MorePositioning of Absolut Vodka1555 Words   |  7 PagesAbsolut Positioning. This report will describe the concept of positioning, effective positioning and its relation to segmentation. It will analyse the positioning of Absolut vodka in its market share. In this report the relevant positioning criteria will be identified and appropriate positioning maps to support the analysis will be used. In addition, suggestions on how to improve and develop the Absolut’s positioning will be given as well. In order to apply the relevant academic theory to theRead MoreAbsolut Company SWOT Essay702 Words   |  3 Pagesï » ¿The Absolut Company SWOT Analysis Strengths Supreme quality product image Absolut Vodka is a high quality spirit, and it is positioned as one of the leading luxury brands in the world. With it’s witty, chic advertising and it’s unique production methodology, it has reached the top of mind of spirit consumers around the world. The brand image is closely connected to art and chicness. Good price-quality ratio Since Absolut positions itself as a luxury brand, it uses premium pricingRead MoreTaking a look at Sky Spirits LLC1540 Words   |  6 PagesDuring 1992, one of the strongest opponents of VS Absolut Spirits was born. SKYY Spirits LLC entered the market for alcoholic beverages without having any difficulties, despite the fact that Absolut had established itself in the States for the past 13 years. The entrance of the SKYY Company was mostly due to the lack of entry market barriers from the Absolut Vodka. The SKYY Company was founded in 1992 by Maurice Kanbar in San Francisco, California and ever since then, both its popularity and theRead MoreEncyclopedia Britannica: Marketing Analysis-Term Case Report Essay1267 Words   |  6 PagesEncyclopedia Britannica: Marketing Analysis-Term Case Report Table of Contents I. Executive Summary II. History of the Company’s digital/internet era III. Competition IV. Analysis V. Recommendations I. Executive Summary: Encyclopedia Britannica is one of the oldest, well known brands in the world. The Encyclopedia Britannica was first published in 1768. Encyclopedia Britannica was the leader in the Encyclopedia industry for over 200 years and established a strongRead MoreClassical Analysis Essays1748 Words   |  7 PagesFall 2012 8 October 2012 Classical Analysis In an Absolut World Absolut vodka is based on 500 years of tradition originating in Sweden. Under the original name â€Å"Absolut rent branvin,† which means â€Å"absolutely pure vodka,† Absolut was introduced in the United States in 1979 and since has become one of the world’s most famous spirits. The advertisement campaign, In an Absolut World, was just another successful entry in the company’s advertising history, and Absolut advertising continues to be recognizedRead MoreAdvertising : The Ad Creates Awareness Of The Gucci1168 Words   |  5 PagesAbsolut Gucci Awareness: The ad creates awareness of the product Absolut Vodka to the Gucci consumers. With the bottle and the text Absolut written on the back of the Gucci jacket, the consumer gets aware of the brand. This is a unique idea to advertise the brand as consumers tend to remember ideas that are different from others. Acceptance: With associating Absolut with a luxury brand Gucci, the ad has created more chances of consumers accepting the brand; consumers want to associate themselvesRead MoreCase Study- Absolute Vodka2756 Words   |  12 PagesAbsolut Vodka’s Absolute Global Marketing On a lovely morning of September 2009, with the fiftieth â€Å"beep†, Steven scanned the last bottle of the limited edition Absolut Vodka 2009 on the spirits Shelf of Selfridges London. The latest special-edition bottles of Absolut - packaged in a dramatic heavy-metal rock style, wrapped with golden studs and gray leather, rapidly become a spot light among the shelf, the whole spirit of Rock n’ Roll are simple illustrated by the new design, and just as its normalRead MoreAbsolute Vodka: Defending A1.0-Executive Summary VS Group, a Swedish Company Owned by the Government Created VS Spirits to Produce Market and Sell Absolut Vodka Which Is the Companyà ¢Ã¢â€š ¬Ã¢â€ž ¢S Strongest Brand (Created in5052 Words   |  21 PagesAbsolute Vodka: Defending a1.0-Executive Summary VS group, a Swedish company owned by the government created VS Spirits to produce market and sell Absolut Vodka which is the companyà ¢Ã¢â€š ¬Ã¢â€ž ¢s strongest brand (created in 1979). To maximise the brandà ¢Ã¢â€š ¬Ã¢â€ž ¢s market share and strengthen its competitive position, the company established a jointed venture called Future Brands LLC to distribute its products more effectively strictly in the USA, which is Absolutà ¢Ã¢â€š ¬Ã¢â€ž ¢s strongest market. Although the brand is the secondRead MoreSmirnoff Marketing Strategy Essay3743 Words   |  15 PagesIndex 1. Mission Statement 2 2. Product 3 3. SWOT Analysis 4 Strengths 5 Weaknesses 5 Opportunities 5 Threats 5 4. Competition 6 Ad Comparison: Smirnoff vs. Absolut 7 Smirnoff Vodka 8 Popularity 9 5. Market Research 10 Target Market 10 Focus Group and Blind Taste testing 13 6. Marketing Strategies 15 Table of Figures 16 1. Mission Statement It was very difficult to find an actual mission statement for Smirnoff Vodka but we did find a mission statement for Smirnoff Vodka’s

The Theory Of Developmental Psychology - 1336 Words

Developmental psychology is viewed as different approaches which aims to look at how children and adults develop. Theories such as Bowlby s attachment theory can explain how a child s development can be altered by their attachment, thus leading to the ideology of the nature vs nurture debate, nature referring to the process of biological maturation while nurture is referring to the impact of the environment or surroundings, which involves the idea that a person learns through experiences. (McLeod, S. A, 2012) The Psychodynamic approach was developed by Freud who stated that we have the conscious, preconscious and unconscious mind. Erikson agreed with Freud about this area of development but his main concern was that of the social side†¦show more content†¦Monotropy acts like a framework through the internal working model. Bowlby stated that infants are born with innate social releasers which encourage the caregiver to provide care. Furthermore this primary attachment needs to happen during a time called the ‘critical period’ (Holmes, 1993). This is supported by Lorenz (1935) who took a large clutch of goose eggs and kept them until they were about to hatch out. Half of the eggs were then placed under a goose mother, while Lorenz kept the other half beside himself for several hours. Lorenz found that geese follow the first moving object they see, during a 12-17 hours critical period after hatching. This process is known as imprinting. However, there are flaws in this evolutionary theory, which is Schaffer and Emerson’s research of 60 infants in Glasgow concluded that all infants made a primary attachment, this supports Bowlby’s assumption of monotropy. However they also found that infants made multiple attachments which undermine this. (A2 Psychology 101, 2014) Another principle of the attachment theory is the need to develop social, cognitive and emotional skills. To relate this to the attachment theory, the child would of had a primary caregiver who reinforced social, cognitive and emotional development, if a child was not being stimulated accordingly bowlby s theory of maternal deprivation this would result in long term cognitive, social, and emotional difficulties. This is supported byShow MoreRelatedThe Theory Of Developmental Psychology1644 Words   |  7 Pages Developmental Psychology 2 Abstract Developmental Psychology is a scientific study that shows psychological changes in human being to birth to adulthood. It was first made to help infants and children, but now it has expanded to help the adolescence and adults just as well. Paul B. Baltes, has apply the six principles of human development, lifelong, multidimensional, multidirectional, gains and losses, contextualRead MoreThe Theory Of Developmental Psychology1896 Words   |  8 PagesDevelopmental psychology is viewed as different types of approaches which aim to look at how people develop. Theories such as Bowlby s attachment theory can explain how a child s development can be altered by their attachment, thus leading to the ideology of the nature vs nurture debate, nature referring to the process of biological maturation while nurture is referring to the influence of the environment or surroundings, which involves the idea that a person learns through experiences.(McLeodRead MoreTheories And Theories Of Development al Psychology874 Words   |  4 Pages DESCRIBE AND EVALUATE 2 THEORIES IN DEVELOPMENTAL PSYCHOLOGY Attachment states to a particular strong bond with a specific person or persons. The bond among the person is emotional and effective, and the person that an infant bond to in this way is known as an attachment figure as said by Schaffer(1977),there are three ways in which attachment can be developed. There are three ways in which attachment can be developed. The first one is when the new born baby is attached to any human; secondary,Read MoreTheories Of Developmental Psychology : Attachment Theory1178 Words   |  5 PagesDescribe and evaluate two theories in developmental psychology Attachment theory, it refers to an affectionate bond. â€Å"A relatively extended and enduring connection with the partner is important as a unique individual is interchangeable with no other† Ainsworth (1989) cited in Gross (2003) hand out in class (03/06/2013).The aim of this attachment is for the infant to remain in close proximity to the attachment figure as she is considered the secure base and the infant would become distressed on separationRead MorePiaget s Theory On Stages Of Developmental Psychology1039 Words   |  5 Pages― Toni Sorenson Jean Piaget was a leader in the field of developmental psychology, the study of how people grow. Instead of continuing the Freud s work with psychoanalysis, as many psychologists and philosophers did at the time, Piaget stayed â€Å"closer to his teacher Pierre Janet s psychology† (Vidal) Best known for his theory on stages of cognitive development, Piaget was a great innovator and set up the foundation for today’s psychology and education. Working with children from the early 1920sRead MorePiaget s Theory On Stages Of Developmental Psychology1180 Words   |  5 Pages― Toni Sorenson Jean Piaget was a leader in the field of developmental psychology, the study of how people grow. Instead of continuing the Freud s work with psychoanalysis, as many psychologists and philosophers did at the time, Piaget stayed â€Å"closer to his teacher Pierre Janet s psychology† (Vidal) Best known for his theory on stages of cognitive development, Piaget was a great innovator and set up the foundation for today’s psychology and education. Working with children from the early 1920sRead MoreFreud, Erikson, And Piaget : Theories Of Developmental Psychology Essay2372 Words   |  10 PagesPiaget: Theories in Developmental Psychology Many factors influence children’s development as well as that massive amount of development theories that elaborate on why children do certain things, why children have developmental disorders, or even why some children have developmental delays. Although there are many theories regarding children development and how they are influences, theorist make some great points in the child development but with any theory come flaws such as developmental issuesRead MoreDescribe and Evaluate Any Two Theories in Developmental Psychology1220 Words   |  5 PagesDescribe and evaluate any two theories in developmental psychology. By Aimee Kaur This paper will focus on two theories in moral development within developmental Psychology. There are three components to our morality; these are emotional, cognitive and behavioural. Shaffer (1993) described morals as a â€Å"set of principles or ideals that help the individual to distinguish right from wrong and to act on this decision† In his book The Moral Judgement of the Child (1932), Piaget states that allRead MoreAttachment Theory For Understanding Risk And Protection Factors Within Developmental Psychology1940 Words   |  8 PagesThis essay will comprises, firstly, on past research looking into what attachment/ attachment theory is, focusing on Bowlby’s (DATE) research into why an infant’s first attachment is so important. Followed, by the work of Ainsworth et al (1978) bringing to light the findings from the strange situation, and how the research can explain mental illness. From this and in-depth discussion looking at how the previously discussed pieces of research have an effect on two particular disorders, depressionRead MoreAttachment Theory For Understanding Risk And Protection Factors Within Developmental Psychology1988 Words   |  8 PagesThis essay will comprise, firstly, on past research looking into what attachment/ attachment theory is, focusing on Bowlby’s (DATE) research into why an infant’s first attachment is so important. Followed, by the work of Ainsworth et al (1978) bringing to light the findings from the strange situation, and how the research can explain mental illness. From this and in-depth discussion looking at how the previously discussed pieces of research have an effect on two particular disorders, depression and

Ap Us History free essay sample

The French-Indian War was a major turning point in relations between the Americans and the British. American colonists were generations removed from their British ancestry, and it showed on the battlefield. The Bruits and Americans had different tactics and ideals during the war. These differences created bitterness between the Americans and British economically, theologically, and socially following the war due to the fact that the British controlled the colonies and could therefore tax them/tell them what to do.If two countries hate each other, and one of the countries has control of the other one, problems are bound to arise, as they did between America and Britain following the French-Indian War. These problems would eventually lead to the American Revolution. Economic relationships between Americans and Bruits soured following the French- Indian war due to the increased taxes on colonists that resulted from the high cost of the war.According to document F, the tax revenues brought in from the colonies by the Bruits was seen as insufficient after the French-Indian War (due to the vast increase in territory and population as seen in document and the British Order in Council suggested that they increase the taxes placed upon the colonies, for they were in fact growing. We will write a custom essay sample on Ap Us History or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page An example of these taxes included the Stamp Act, which placed taxes on many paper-oriented materials.This was a hugely disliked tax by the colonists, as represented by Benjamin Franklin in document G and the newspaper headline in document H, and was indicative of the kinds of unfair taxes that the British imposed on the colonists after the French-Indian War. The effects of the French-Indian War also stirred up political disagreements between the British and Americans. The previous policy of British rule over the colonies was Salutary Neglect, meaning the British would let the colonies govern themselves as long as they maintained fair trade relations with the British.Following the war, however, strict trade laws called the Navigation Acts made it so that Americans had restricted trade with places other than Britain. The Navigation Acts were a response to the lack of revenue mentioned in document F, and created a colonialist feeling of resentment towards the British. These feelings of resentment (in conjunction with many other feelings toward many other unfair acts that limited the prosperity of the colonies) led to the desire of a separate government, and ultimately the American Revolution.The Ideological differences between colonists and the British were noticeably different during the French-Indian War. According to document D, which Is a Massachusetts soldiers diary, the American soldiers were seen as little better than slaves to their [English] officers. American soldiers felt Like they were Englishmen, but were denied the English liberties and rights that they felt they deserved. This was probably due to the fighting styles/other ideologies that differed and made the English feel superior to the colonists.These feelings shone through on the taxes placed upon the colonists and the various laws/acts passed that restricted colonial freedom. Americans and British people after the year 1763 were caused by the French-Indian War. When Britain abused its powers over the colonies, there was a major retaliation which really should have been expected due to the harbored resentment possessed by the Colonists towards the British. The French-Indian war magnified existing feelings between colonists and Englishmen, and also created bitter resentment, which led to restlessness and the American Revolution.

The Logic Of Evaluation Essay Research Paper free essay sample

The Logic Of Evaluation Essay, Research Paper The Logic of Evaluation Along with inquiries there are replies, most inquiries must be evaluated before geting to those replies. Normally when I am inquiring a inquiry I go through a mental procedure of measuring the inquiry at manus before giving what I considered to be the most accurate reply. The intent of my rating of the inquiry is to govern out the other possible replies. Is rating the key to giving the, or acquiring the, right reply, non ever. However with rating of the inquiry you can acquire more accurate history of what is being asked and how you can interrupt it down to come up with the most right reply. Evaluation is non merely a mental procedure in which you as an single trades with internal feelings besides be obtained through the outside aggregation of informations, observations, and your ain or others personal experiences. We will write a custom essay sample on The Logic Of Evaluation Essay Research Paper or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page With all of this working for you in the procedure of rating your reply will be more accurate than if you were to think without the rating of the inquiry. One cheery twenty-four hours on holiday in Denver C olorado I was looking for a laundry mat. I had been driving around for some time with no luck. I pulled into a Circle K and asked the gas boy where one was located. He pointed and said five minutes that way. He had failed to use the evaluation process to answer my question. This evaluated answer that he should have given would include my data on travel as well as his personal experience of getting there himself. Evaluation is the heart of every question because without it your answer may not be as clear, precise or even relevant to the question. Evaluation can be lengthy at times when a simple guess is all that is required to get the ?job? done. If all you are interested in is getting an answer of any sort why bother asking the question. Without careful evaluation of the questions being asked our need to strive for more would not be met in the sense that we were not taking the question seriously enough to take the time to evaluate for the most accurate answer. Spontaneity is good a nd fun but not when there is question or doubt. I would rather be a fool for five minutes asking a question than a fool for life not knowing the answer.

Where Is the Patis Essays

Where Is the Patis Essays Where Is the Patis Paper Where Is the Patis Paper Seanursing student studying litreature of the philipines tomorrow is my finals i need answers so please help me A Filipino may denationalize himself but not his stomach. He may travel over the seven seas, the five continents and the two hemispheres and lose the savor of home, forget his identity and believe himself a citizen of the world. But he remains- gastronomically, at least- always a Filipino. For, if in no other way, the Filipino loves his country with his stomach. It seemed to me that the big deal is the overall feeling of â€Å"no big deal†, if you get my drift.It kinda gives this impression that you could go there and leave your cares in the world. The place has a hippie vibe to it, with people wearing whatever, doing whatever, minding their own business and having a grand time. There’s food, finds, and fun. I liked it. I liked it a lot. We ended up staying at the New Merry V Guesthouse for our first night since we had a hard time looking for Tavee Guesthouse, where we initially planned to stay. The other options such as the Lamphu House, Green Guesthouse, and the Rambuttri Village Inn were fully booked.It really pays to book your accommodation in advance to save yourself from minor inconveniences. New Merry V Guesthouse has very basic amenities, pretty much getting what you paid for: a place to rest after a long day of serious walking and wandering. The good thing about us ending up here is that we found ourselves in Phra Arthit Road, where the Phra Arthit Pier is within short walking distance. Just cross the road and look for the sign post with a boat sign; better yet, aim for the Navalai Resort which will lead you directly to the pier

Spanish Progressive Verb Forms

Spanish Progressive Verb Forms The progressive tenses in Spanish are formed by using a conjugated form of estar, a verb usually translated as to be, followed by a present participle, the form of the verb that ends in -ando or -iendo. In English, the progressive verbs are formed by using a form of to be followed by the present participle or -ing verb form. Although the progressive verb form (also called the continuous verb form) is used much less in Spanish than it is in English, the various tenses of the Spanish progressive verb forms are the rough equivalent of the same forms in English. Present Progressive In the present progressive tense, for example, Estoy estudiando is roughly the equivalent of I am studying. Note, however, that you also could say I am studying as Estudio. In Spanish, the progressive forms put additional emphasis on the continuing nature of the action, although the distinction isnt readily translatable. Although the present progressive can be used in English for future events (as in The train is leaving soon), that cant be done in Spanish. Te estoy mirando.(I am looking at you.)Finalmente estamos comprendiendo la importancia de la comunicacià ³n.(Finally we are understanding the importance of communication.)En este momento estamos mejorando nuestro sitio web para poder servirles mejor.(At this moment we are improving our website in order to serve you better.) Imperfect Progressive This tense is the more common past progressive tense. It places emphasis on the continuing nature of the action, although again in many contexts there would be little translatable difference between, for example, Yo estaba hablando con mi madre and Yo hablaba con mi madre, both of which can be understood to mean I was talking with my mother. Un conejito estaba corriendo por la jungla cuando ve a una jirafa.(A bunny was running through the jungle when he saw a giraffe.) ¿En quà © estaban pensando?(What were they thinking of?)No se estaban oyendo el uno al otro.(They werent listening to each other.) Preterite Progressive This tense is used less often than the imperfect progressive to refer to past actions. It is not used to explain the background of an event (as in the first example in the preceding section). Use of this form suggests there was a clear end to the activity. Hoy estuve oyendo la mà ºsica de Santana.(Today I was listening to the music of Santana.)La actriz estuvo comprando ropa para su hija.(The actress was buying clothes for her daughter.)Seis equipos estuvieron jugando desde las 12 pm hasta las 9 pm para decidir quien serà ­a el campeà ³n.(Six teams were playing from noon until 9 p.m. to decide who would be the champion.) Future Progressive This tense can be used to refer to events that will be happening. And, as with the simple future tense, it can be used to say that something is likely in the present. En sà ³lo cuatro horas estarà © viajando a Palenque.(In only four hours I will be traveling to Palenque.)Tarde o temprano estaremos sufriendo.(Sooner or later we will be suffering.)Estarn estudiando ahora.(Theyre probably studying now.)Estar gastando mucho dinero en Cancà ºn.(She must be spending a lot of money in Cancun.) Conditional Progressive This tense is commonly used as the equivalent of verb constructions such as would be doing. Si hubiera nacido en Estados Unidos estarà ­a comiendo una hamburguesa.(If I had been born in the United States I would be eating a hamburger.)Si fuera tà º no estarà ­a trabajando tanto.(If I were you, I wouldnt be working so much.)Nunca pensà © que estarà ­a diciendo ahora estas cosas.(I never thought I would be saying these things.)Obviamente estamos interesados; si no, no estarà ­amos conversando.(Obviously, were interested; if not, we wouldnt be talking.) Perfect Progressive The present participle or gerund also can follow a conjugated form of haber followed by  estado  to form perfect progressive tenses, much as can be done in English with have or had and been. Such tenses carry the ideas of both continuous action and completion. These tenses arent particularly common. Dijeron los padres que el nià ±o habà ­a estado gozando de completa salud hasta el 8 de noviembre.(The parents said that the boy had been enjoying excellent health until Nov. 8.)Los estudiantes habrn estado utilizando los ordenadores.(The students will have been using the computers.)Habrà ­an estado comprando el pan en calle Serrano a la hora de la explosià ³n.(They would have been buying bread on Serrano Street at the time of the explosion.) Progressive Tenses in the Subjunctive Mood If the sentence of the structure requires it, you can also use the progressive forms in the subjunctive mood. No creo que estemos viviendo hoy en una democracia.(I dont believe we today are living in a democracy.)Es posible que està © pensando en comprar una casa.(It is possible that she is thinking about buying a house.)Es casi como si estuvieran nadando.(It is almost as if they were swimming.)No es posible que haya estado durmiendo.(It is not possible that I have been sleeping.)

BOCA ticket printing system review Essay Example | Topics and Well Written Essays - 750 words

BOCA ticket printing system review - Essay Example This has been demonstrated by various ways such as is discussed herein. First, the company has employed a good number of competent technocrats to man its operations. This is one of the company’s core strategies to produce best products in the market. In this sense, the company addresses the question of capacity building amongst its employees. Its products and services deploy the latest technologies existing in the current global market. Other than focusing on the man power, the company also uses the best alternative printing procedures, starting from the types of materials and procedures, in order to impact the market with their unique brand. They use the patented printing technique which is eliminates the pixel reduction, thus the dot gains property of a print material. In this regards again, in as much as BOCA company uses unique materials and processes, their products design for the ticket is so basic and for a wider taste of the market. This basic design has in it very spe cial features which make it so unique in the market. Most event organizers have today opted for the unique yet basic design for the tickets used in these events and stadia. Some of these special features include magnetic properties, RFID components, halogram enabled features and foil operated feature. BOCA print products also have an appearance setting on them that is more enhanced than most print products by other companies. This addresses the concern of clarity and precision. Other than clarity the print products also are designed to create and guarantee the security of the product. In this sense, the technological design used by BOCA cannot be easily compromised. This also comes with the company protection which is registered in the company policies that ensures the protection of rights. BOCA tickets have proved good as regards their functionality. BOCA printing company has three major competitors that trade in same products and services. However some of the

The process of measuring and comparing service utilization Essay

The process of measuring and comparing service utilization - Essay Example The findings of the research indicate that most community mental health programs do not possess the relevant resources to build or buy the types of systems that would help to record notes about clients and the activities that they participate in (Dewa, Horgan, Russell & Keates, 2001). This means that it was difficult to have timely, consistent and accessible information for all community support and services which make it difficult to conduct the evaluations. The research does not provide adequate statistical data. Instead, most of the data provided is descriptive. Nevertheless, the findings have practical significance because of the value it has for program evaluation purposes and administrative purposes in terms of making key decisions on prioritization, planning and staffing needs (Dewa, Horgan, Russell & Keates, 2001).The authors considered all the relevant studies in the sense that they included information from previous researches and contributions from different authors in to the study in form of a background study. The consideration of the studies helped the researchers gain an understanding of the current states of affairs as they relate to the topic of study pointing out that most studies have not given it importance. The authors have discussed all the relevant limitations because they included a section on the challenges that they encountered and a table showing this. The conclusions are justified based on the results presented because the authors provide a conclusion.

Khattam-Shud and IT Essay Example for Free

Khattam-Shud and IT Essay Two villainous characters of two different children novels with the genre of science fiction appear evilly as expected. Their manifestation signifies those of the dark force which seems to be wicked all throughout the story. These two are Khattam Shu of the novel Haroun and the Sea of Stories, and IT in the novel A Wrinkle in Time. Khattam-Shud is the leader and cult master who is also known as the Prince of Silence and the Foe of Speech. Her character suggests complete demolition of all stories composed and told in the existing world of great stories which makes the Gupees live in harmony and hope. Khattam-Shud’s existence is somewhat alike to IT which motivation is to ruin the world full of happiness and efficiency by putting war all over. IT is such a telepathic brain with no body but can still make commands and can dominate the world through his telepathic ability. Both want to tame their own world in two different ways. Khattam is a picture of loneliness being so silent while IT views himself as the happiest sadist as he is happily aggravating the Camazots. As we compare IT’s sadistic act with Khattam-Shud’s dominion, we can say that the former is much more cruel than Khattam-Shud as the latter do not invoke aggressiveness. On the contrary, the passiveness of Khattam-Shud is still convincingly wicked as he wanted to disrupt the existing Sea of Stories which makes Haroun and all of the Gupees enjoy. IT on the other hand is forcefully taming all of the Camazots as the fulfillment of his central idea with the use of his nastiness. Hence, the quiet act of Khattam-Shud and the cruelty of IT are still acts of wickedness because they are both trying to conquer and dehumanize their own world. R E F E R E N C E S L’Engle, M. (1962). A Wrinkle in Time. New York: Farrar, Straus Giroux. Rushdie, S. (1990). Haroun and the Sea of Stories. New York: Viking Books Publishing.

John of Gaunt :: Essays Papers

John of Gaunt John of Gaunt was Edward III’s fourth and favorite son, brother of the Black Prince, father of two Queens and the ancestor of the dynasties of Portugal and Spain, and the Stuarts, Tudors, and the Georges. John was a key figure in most major developments during the latter part of the fourteenth century, involved in important and dramatic events both in England and Europe and, in his capacity as a soldier, statesman, and diplomat he appears as one of the dominant figures of his time. Evidence of his greatness is found in the work of chroniclers like Chaucer, a good friend and patron, and Troissart. John was born on March 4, 1340, in Ghent (hence Gaunt) in the city of Flanders, England at a turning point in the social and cultural expansion of Europe and England. Gaunt lived nearly sixty years against a background of debilitating war with France, the Hundred Years War, constant and embittered opposition to the power of the Papacy, epidemics of the plague, and the eventual economic exhaustion of England towards the end of century. By the end of his life in 1399, Gaunt’s own daughters were among the first educated women to emerge in literature. As John consistently encouraged, English became the accepted language of the country. Wyclif’s translation of the Bible, which John had defended in Parliament, began to be accepted, and Chaucer’s use of the vernacular was established in literary circles at Court. John of Gaunt’s life was dominated by war. He played an important part in wars between England and France and between England and Spain. From 1359, when he accompanied Edward III on his last great expedition to France, until his return from Gascony in 1395, he was continually employed in the wars against the French and their allies. He helped the Black Prince to establish English rule over most of southern France during the Hundred Years War. In 1367 John defeated the army of Henry II (later Henry II, king of Castile and Leon). John then temporarily laid a claim to the throne of Castile. Nor was he simply an English war-leader but by reason of his marriage to Constance of Castile in 1372, a European prince with pretensions to a throne of his own that had to be secured by force of arms.

The Portrayal of Father to Child Relationship in Robert Hayden’s “Those Winter Sundays”

Marcella English 10 Period: 5 The portrayal of Father to child Relationship in Robert Hayden’s â€Å"Those Winter Sundays† According to photographer and designer Anne Geddes, â€Å"Any man can be a father but it takes someone special to be a dad. † Being a father is not a simple task. â€Å"Those Winter Sundays† exemplifies how difficult fatherhood could be, and how parent to children affection could be hidden by certain circumstances, such as hard living. Through the poem Robert Hayden shows how the speaker is ashamed in believing that his father did not love him, and how now he understands that love is not only shown by words but also by actions.Robert Hayden uses imagery, symbolism and irony of situation to carry the main message of the poem which is about fatherhood. Imagery is the formation of mental images, figures, or likenesses of things, or of such images collectively (dictionary. com). The reader is given mental pictures about the things that occ ur in the poem. First, the reader can imagine a father figure waking up early morning to get wood to make the house warm. It is also implied that the father woke up in the darkness and that he is a ward worker from the first stanza.Readers can also imagine the child’s position in the house, how the child respects his father (stanza 2). The next imagery is the father polishing the child’s shoes, which implies that he takes care of his child/family, placing himself second. Through these imageries, the author has illustrated the fatherly love to his child even in hard circumstances. Another major literary device used in this poem is symbolism. Symbolism is an image or a word that represents something beyond the literal meaning. There are four significant symbols in Those Winter Sundays. The first symbol is winter, which symbolizes misery.It could be in the form of death, old age, sorrows, or regrets. In general, winter means unpleasant or hard times. In this poem the word winter describes the overall mood of it, which is sad and challenging. The next major symbol is Sunday, which in western culture represents the day of rest. It is commonly known as the day of pleasure. Therefore, winter Sundays could symbolize a paradox, describing the contradictory elements of the poem to give more dramatic and ironic effect, because as it is mentioned in line 1 to 3, and the father keeps on working even though it is Sunday.In the same way as winter, cold also represents pain and discomfort. In contradictory to cold, there is fire, which seems to be the solution to the discomfort. Fire can also symbolize love. In this case, all this four symbols are used to build a story of fatherly love. That unfortunately was not clear enough to be noticed by the son at the time. Irony of situation is the difference between what is likely to happen and what actually does happen. Throughout the poem the speaker mentions the Sunday routine of the father, showing how the father wor ked hard for the family’s well being.However, just as the speaker mentions: â€Å"No one ever thanked him† (Line 5). This illustrates how the father worked for the family and its well being, proving that he indeed cared and loved them, as he never waited to be recognized for his actions. Hence never being thanked after all the work. However in the last stanza it is shown how the speaker regrets treating the father indifferently for not verbally showing his love, â€Å"What did I know, what did I know† (Line 13) proving how the speaker has indeed grown more mature, and has finally understood the meaning of sacrifices, and an alternative way of showing love.In conclusion, the poem Those Winter Sundays is a poem of regret and understanding as the speaker finally has understood his father’s love to him. This poem was intended to be personal, from child to father, as an apology for his attitude as a child. Through this poem, the reader could reflect about the sacrifices done by parent. Sacrifices that are often dismissed but that will soon after have an effect in our life.

Diabetes Research Essay

Diabetes is often referred to by doctors as diabetes mellitus. This describes a group of diseases in which the person has high blood glucose (blood sugar). This could be because either insulin production is inadequate or the body’s cells do not respond properly to insulin. There are 3 types of diabetes: 1)Type 1 Diabetes: The body does not produce insulin. People usually develop type 1 diabetes in early adulthood or teenage years. Approximately 10% of all diabetes cases are type 1, it is nowhere near as common as type 2. Patients with type 1 diabetes will need to take insulin injections for the rest of their life and carry out regular blood tests and a special diet to ensure proper blood-glucose levels. 2)Type 2 Diabetes: The body does not produce enough insulin for proper function, or the cells in the body do not react to insulin. Some people may be able to control their type 2 diabetes symptoms by losing weight, a healthy diet, and doing lots of exercise. They would also have to monitor their blood-glucose levels. Although the patients will most likely end up having to take insulin in tablet form because type 2 diabetes is typically a progressive disease. 3)Gestational Diabetes: This type affects woman during pregnancy, some woman have very high levels of glucose in their bodies and are unable to produce enough insulin. The majority of gestational diabetes patients can control their diabetes with exercise and diet. Undiagnosed or uncontrolled gestational diabetes can raise the risk of complications during childbirth. History For 2,000 years diabetes has been recognized as a devastating and deadly disease. In the 17th century a London physician, Dr. Thomas Willis,  determined whether his patients had diabetes or not by sampling their urine. If it had a sweet taste he would diagnose them with diabetes mellitus- â€Å"honeyed† diabetes. In the early 20th century, diabetologists such as Dr. Frederick Allen prescribed low calorie diets-as little as 450 calories per day for his patients. His diet prolonged the life of people with diabetes but kept them weak and suffering from near starvation. In his book, The Discovery of Insulin, Michael Bliss describes the painful wasting death of many people with diabetes before insulin: â€Å"Food and drink no longer mattered, often could not be taken. A restless drowsiness shaded into semi-consciousness. As the lungs heaved desperately to expel carbonic acid (as carbon dioxide), the dying diabetic took huge gasps of air to try to increase his capacity. ‘Air hunger’ the doctors called it, and the whole process was sometimes described as ‘internal suffocation.’ The gasping and sighing and sweet smell lingered on as the unconsciousness became a deep diabetic coma. At that point the family could make its arrangements with the undertaker, for within a few hours death would end the suffering.† Then in 1921 something truly miraculous occurred in Ontario, Canada. A young surgeon Frederick Banting, and his assistant Charles Best, kept a severely diabetic dog alive for 70 days by injecting it with a murky concoction of canine pancreas extract. Since insulin’s discovery, medical breakthroughs continued to prolong and ease the lives of people with diabetes. In 1935 Roger Hinsworth discovered there were two types of diabetes: â€Å"insulin sensitive† (type I) and â€Å"insulin insensitive† (type II). By differentiating between the two types of diabetes, Hinsworth helped open up new avenues of treatment. In the 1950s, oral medications-sulfonylureas were developed for people with type II. These drugs stimulate the pancreas to produce more insulin, helping people with type II diabetes keep tighter control over their blood sugars. In the 1960s urine strips were developed, and Becton-Dickinson introduced the single use syringe in 1961. This greatly reduced the amo unt of pain from injections as well as the time-consuming ritual of boiling needles and glass syringes. Chemistry behind diabetes Diabetes is characterized by elevated levels of glucose in the body. The management of insulin therapy in relation to carbohydrates can be hard to deal with for most diabetics. Carbohydrates lead to increased blood sugar. Once digested, carbohydrates break down into glucose molecules, which are then converted into ATP in the cells with insulin. Too little insulin causes an excess of unconverted glucose, and too much insulin causes low blood sugar. Carbohydrates are necessary when a diabetic is experiencing hypoglycemia to compensate for the excess insulin in the blood stream, which can lead to serious consequences, such as seizure or even death. Social Impacts Diabetes is more than a health condition. For most people, it’s a new way of life, and it affects relationships in all areas as much as it affects eating and physical activity. One challenge facing a diabetes student is the ongoing medical care required during school hours. It is up to the parents to make sure the school officials, nurses, and teachers are educated and comply with their child’s needs. Another challenge is helping the child fit in. often other children have no knowledge or understanding of diabetes and with a perception that the child is being treated differently this could lead to teasing and possibly bullying. Sports are an important part of many people’s lives. Teamwork and physical activity are vital parts of a well-rounded life. Diabetes doesn’t have to alter that Exercise is essential in diabetes management, and participation in sports can provide this and other benefits. But it does require some extra effort by the diabetic. Economic impacts Diabetes is a disease that occurs worldwide, and therefore its economic impact is experienced globally. With increasing concern among providers about the rising cost of health care, economic assessments of the impact of various diseases are growing in importance. This imposes a large economic burden on the individual, national healthcare system and economy. Environmental impacts Environmental factors appear to play an important role in the pathogenesis of childhood-onset of type 1 diabetes. Breastfeeding, the early presence or lack of certain foods, birth weight, childhood over-nutrition, and negative stress events have been shown to be related to the prevalence of type 1 diabetes. More studies are starting to show that pollution can affect the symptoms of diabetes by increasing inflammation and contributing to weight gain. People who live in urban areas are more likely to breathe polluted air, which is believed to be a factor in insulin resistance. Moreover, diabetics have a harder time controlling blood flow during times where air pollution is increased leading to intensified cardiovascular problems.

Essay on Business Plan

Essay on Business Plan Essay on Business Plan Dr. Magic Business plan Industry Analysis Washing the hair has become a near universal practice. Shampoos are assumed importance as a product category with the advent of synthetic detergents. In early times, shampoos could be defined as an efficient cleansing method for hair, but today shampoos must do much more. According to Statista, shampoo sales increase up to $13.96billion in total in 2011and 2012. Customers have higher requirements of shampoos as their income level increase. â€Å"More than 35% of consumers generally look for natural personal care products to avoid cosmetics that contain synthetic chemicals.†(ReportLinker) Introduction Our brand, Dr. Magic, seeks for producing natural and professional organic shampoo for customers and is expected to show a magic for customers whose hair is dry through the use of Dr. Magic. The mission statement of high-valued products requires us take advantage of pure natural plants to satisfy the increased customers’ needs for health-oriented products. Price/Pricing The price of Dr. Magic organic shampoo is divided by what the capacity is, because it is organic product, it will be just a little expensive than the other shampoo products. With 300ml Dr. Magic organic shampoo is about 10 dollars each, with 500ml is about 15 dollars each. Product The product that we are selling is organic shampoo. Differently with normal shampoo, we add organic ingredients into our Dr. Magic shampoo, and for different types of hair, we have different types of shampoo. Each nutrient is extracted from fruits and oils of our nature. The Dr. Magic shampoo itself will be smooth and will make hair smooth and soft after using. The Dr. Magic shampoo can be used daily by all the people who have desire of beautiful and healthy hair. The size we are serving are 300ml and 500ml and our Dr. The bottle will be made with thick plastic so that it is waterproof in the shower and the flexible plastic also makes it easier for a consumer to squeeze the liquid out of the bottle while using it. In order to keep the bottle sealed, it comes with a plastic cap on the top as well. What’s more, the bottle be bright green which can psychologically meet the thoughts of green and natural. In addition, we will put our phone number and mailing address on the bottle so that customers can contact us if they have any questions and concerns. We will also put our website link on the bottle so that customers and contact us online and also learn more about our products. Magic products will be available at all the grocery stores and supermarket. Promotion The fundament message we seek to convey in promoting Dr. Magic is that natural women deserve a natural shampoo. As a small business company, Dr. Magic promotes positive self-image and strives to aid women in cherishing their hair. Dr. Magic will promote the organic shampoo as a product that is kind and healthy on the hair. We will relay this idea with the slogan ‘an all natural shampoo for a natural you’. We will use a one voice strategy through integrated marketing communications to relay this important message to women. In order to convey this message, our ultimate goal in promotion will be inform consumers of Dr. Magic’s benefits. Because the Dr. Magic shampoo is on the introductory stage, we will use a particular advertising approach. This approach will describe the materials we used to formulate an organic option that delivers quality cleansing and conditioning to the end user. We want consumers to believe that the results of our natural shampoo are equally effective as the other shampoo in the market. Our advertisement will be communicated through TV, internet and magazine media. We aim to show the TV advertisement during the TV play in America and China. The TV commercial will show various environments while a spokesman for Dr. Magic explain their commitment to

3 Cases of Extraneous Hyphens

3 Cases of Extraneous Hyphens 3 Cases of Extraneous Hyphens 3 Cases of Extraneous Hyphens By Mark Nichol Writers, even professionals, have a difficult time with hyphens, frequently perplexed about whether to use one or, worse, blithely certain they’re inserting or omitting a hyphen correctly when doing so is wrong. Here are some sentences that should be bereft of hyphens. 1. â€Å"In the city’s first cop-killing since 1935, a detective was found shot at a residence.† There’s no reason to link the adjectival use of cop with the noun killing, unless killing is joining cop as a phrasal adjective, as in â€Å"The suspect is a cop-killing menace.† The correct usage is â€Å"In the city’s first cop killing since 1935, a detective was found shot at a residence.† 2. â€Å"A privately-built spacecraft will try a second flight in an effort to secure the prize.† Writers frequently confuse adverbs ending in -ly, which are never connected to the verbs they modify, with adjectives, which are usually hyphenated in phrases like the one referred to in the previous item. Complicating the matter is that adjectival phrases including an adjective ending in -ly, such as grandfatherly-looking in â€Å"a grandfatherly-looking fellow,† are hyphenated before (and after) a noun. The difference in these usages is that privately describes how the spacecraft was built; privately modifies built. In â€Å"grandfatherly-looking fellow,† however, the first two words are hyphenated to indicate that together, they modify fellow. The sentence should read, â€Å"A privately built spacecraft will try a second flight in an effort to secure the prize.† 3. â€Å"They prefer to dump the label for a more-effective brand.† When a comparative or superlative modifier less or least, or more or most modifies an adjective, do not connect the terms with a hyphen: â€Å"They prefer to dump the label for a more effective brand.† (If the sentence is ambiguous without the hyphen, as in â€Å"The team had several more successful seasons,† revise the sentence according to the intended meaning: â€Å"The team had several seasons that were more successful† or â€Å"The team had several successful seasons after that.†) Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Punctuation category, check our popular posts, or choose a related post below:50 Slang Terms for MoneyProbable vs. PossibleShow, Don't Tell

International Business Management Essay Example | Topics and Well Written Essays - 4000 words

International Business Management - Essay Example As every thing is changing in the present situation, the strategies regarding marketing in business also are changing rapidly. Continuity can be observed in that change. The unpredictable shift of the power due to the expansions in the economies raised need of the new management practices that can use the advances in the communications technology. This transformed the speed with which information spreads and this spreading of the information gives rise to new ideas and ways of marketing. This can increase the scope for the marketing also as the spread of the information can tell about the quality of the product in a far away place with increased speed. The part of the transformation resulted due to the number of products are derived from complex geography of production. This involves complexity in distribution and consumption. This is due to the vastness and extensive nature of the distribution and consumption as the needs and views of customers vary from place to place. These can be known by managements by communications technology and can make use them in the marketing strategies.1 The people who use the products manufactured far away from their place of living take into consideration the changes that affect directly their living, necessities and provisions for their children. This makes marketing easy but needs an extensive approach in case of photo album industry as the methods are new and innovative to this industry. The new and innovative business management prospects are due to the explosion and proliferation of global protest movements. 2. Main Bodies 2.1 Literature Assessment Evaluation of part one: In part one the Chinese photo album industry's state in the present environment is discussed. The assessment was based on the needs of the customers and the role of the industry in meeting them. It was opined that the products delivered by industry should be according to the necessities of the customers using them. 2.1.1 The management practices according to market forces: The views shared by

Fundamentals of molecular beam epitaxy Essay Example | Topics and Well Written Essays - 2250 words

Fundamentals of molecular beam epitaxy - Essay Example Molecular beam epitaxy is a process to produce device grade epitaxial films and mutilayers. This is a very advanced and sophisticated process an have evolved gaining clear edge over competing processes like Liquid Phase Epitaxy, Vapor Phase Epitaxy (VPE) etc. This paper provides basic description of Molecular Beam Epitaxy (MBE) process. Different theoretical concepts of this process and essential ingredients of a MBE system are also briefly discussed. Epitaxial growth refers to the situation in which the depositing layer extends the existing crystalline order of the substrate i.e. growth of the new layer does not cause any crystalline discontinuity on the interface between the substrate and the film. This occurs even during industrial processes like welding and cladding; where the initial mode of solidification is planer mode and the growth layer is essentially epitaxial growth of the existing grains. However, there are many grains on which this growth occurs an also this very soon d egenerates into cellular and cellular dendritic growth and thus disrupting the crystalline order of the substrate. However, it is the planer mode of solidification coupled with solute partitioning between liquid and solid phase which form the basic underlying principle of Liquid Phase Epitaxy (LPE) [1- 3]. Similarly, epitaxial films can be grown by placing a substrate in a chamber filled with vapors of constituent atoms / molecules through a process known as Vapor Phase Epitaxy (VPE) [4 – 6]. ... Many thin film technologies such as LPE, VPE, Sputtering, vacuum deposition etc. were developed for producing high quality epitaxial thin films. However, the films produced by these techniques were structurally different from the substrate and hence not useful for device making. Differential vapor pressure of different constituents atoms / molecules was the main problem associated with VPE. GaAs is one such useful film for device making. IN this case vapor pressures of Ga and As differ by two orders of magnitude at about 600 oC. Therefore, these sources will have to be heated at different temperatures to achieve equal vapor pressure and the temperature will have to be controlled very accurately, which is very difficult. [7]. Attempts were made to use different temperatures for different sources [8] and by exploiting angular distribution of the atomic / molecular fluxes [9] for maintaining desired ratio of atomic fluxes. In 1960s it was not possible to perform online monitoring and ch aracterization of the film growth process and the film itself. Even the characterization of the substrate surface condition and vacuum quality level was also not possible. One had to rely on post deposition characterization of the deposited film for the feedback for the subsequent deposition experiments; which was indeed a very slow, laborious and tiring procedure. Development of small mass spectrometers, auger electron spectroscopy and compact electron diffraction instruments made it possible to characterize the films in-situ while it was getting deposited and Molecular Beam Epitaxy (MBE) was discovered as a result of developing a process for surface characterization [10].In-situ characterization of MBE

Organizational Behavior in Best Buy Essay Example | Topics and Well Written Essays - 2000 words

Organizational Behavior in Best Buy - Essay Example they operate the Geek Sqaud which is a customer service business where they assist their customers both bin the Best Buy stores and in customers’ homes. Future Shop and Best Buy are two brands of large, broad-based customer electronics stores they operate in Canada. They also serve their customers through four websites - BestBuy.com, FutureShop.ca, Magnoliaav.com and GeekSquad.com. Their corporate vision is to make life fun and easy. The company is strongly associated with technology as they think technology should serve people. Since its inception in 1966 the company has grown steadily through innovation. They have overcome numerous challenges on the way and grown stronger. With a customer centric approach the employees have been trained to respond to their unique needs and aspirations. Changes in organizational behavior have become essential to sustain the market forces and competition. Employees at Best Buy are stressed out and find it difficult to maintain work-life balance. Organizations are constantly being challenged to develop new dynamic, adaptable structures. This is what Best Buy (BB) was experiencing till they decided to bring about a drastic change in their corporate culture. Attrition rate had increased at Best Buy when the company decided to introduce the ROWE (results-only work environment) program (ICMR, 2007). The vision of the program was that productivity should be measured by output and not by the number of hours spent at work. Turnover has reduced following the implementation of the program (Business Week, 2006). Change management is difficult and BB too faced problems. Implementing ROWE required a complete overhaul of people’s attitude towards work. There was a lot of confusion in the beginning. To manage change motivation is the key to empower the staff and get the front line managers to take collectively responsibility (Landale, 2004). When BB implemented this, they gradually found that employee engagement, a measure of employee

Funding For Space Exploration Philosophy Essay

Funding For Space Exploration Philosophy Essay July 20, 1969, Commander Neil Armstrong takes the first steps on the moon. All it took was 170 billion dollars in todays money to put a man on the moon. Mankind does not need to explore further than the moon. Neil Armstrong once said This is one small step for man, one giant leap for mankind. Forget giant leaps for mankind, NASA is a giant machine for spending money. This fact is backed up by the humiliating failure of the Orbiting Carbon Observatory, a $278 million package which blasted off from Vandenberg air force (DeGroot 2). Considering the debt that America struggles with in right now, NASA and space exploration is not the main priority. The United States government uses an excess of funds to explore outer space in an attempt to find other forms of intelligent life, they use too much tax money that can be put to better use, and many of the astronauts are at risk due to human spaceflight. A large portion of tax-payer money goes to NASA so that they can attempt to explore the unknown of space. Much of the money that NASA wastes on space exploration could be put to a much better and productive use. The United States government needs to focus on recovering their own planet before they discover others. Money that goes to NASA causes the national debt to increase. Instead, that money should go towards paying off the debt, or even fixing problems with unemployment. Back in the 1960s, when planning to put the first man on the moon, 58% of Americans opposed spending the estimated $40 billion or an average of about $225 per person required to send a person to the moon. Only a third supported the plan (Nasa Funding n.pag.). Many of the United States citizens opposed the plan because they knew that it should not be our main priority and it is a very large amount of money. The citizens were knowledgeable of how all of that money could benefit the country. In 2004, President Bus h presented Congress with a $2.4 trillion budget blueprint for the 2005 fiscal year (Nasa Funding n.pag.). The budget for the 2005 year is an extreme amount and there is to explore the depth of space when humans barely know their own planet. A vast amount of the Earth remains undiscovered which gives no reason to worry about space. Given the knowledge that humans have, there could exist absolutely nothing in space besides rocks and meteors. Earth is possible the only planet that sustains intelligent life. Scientists have searched the vast emptiness of space since the first moon landing in the 1960s. Although, in 40 years of searching, we have detected no such signal. In 1967, we thought we had one, but that turned out to be the entirely natural signal of a pulsar (Murray 2). Assume that NASAs scientists continue searching and finally reach their goal of discovering intelligent life 200 years into the future. More than $8 trillion will have gone toward that goal judging by the drasti c increases of NASAs annual budget from the years 2003 to 2009 (Returning to the moon n.pag.). However, intelligent life may not even exist on other planets, so all the hard work and money will go to waste if NASA does not find any aliens. In December of 1993, NASA embarrassingly sent astronauts into orbit to repair the Hubble, which cost taxpayers and extra $629 million. Due to this incident, NASA was put to blame for their incompetence and using billions in federal funds without accountability (Nasa Funding n.pag.). NASA has the ability to just soak up federal funds and tax money to fix their mindless mistakes. The plans of the space program to send men into space may endanger their well-being. Earth is a perfect habitat for mankind, which gives humans no reason to leave. Margaret Haerens writes, Animals never leave a comfortable habitat for a harsh one, unless they are forced to (Haerens 2). Haerens compares the astronauts to animals and how the astronauts should not leave Earth when they are perfectly find where they are. Space can kill humans very rapidly without a spacesuit. Astronauts willingly put themselves into space where they know if anything goes wrong they will die instantly. Haerens also writes that, Our vertebrate ancestors did not come ashore hundreds of millions of years ago because they decided to boldly go where no fish had gone before (Haerens 2). The author says that the race to the moon and outer space is foolish and just because an area has never been explored does not mean that someone should explore the area, which relates back to how in nature, animals never leave a favorable environment for a poor one. The fact that the presence in space negatively affects the human body reinforces why humans should not leave Earth. Scientists have discovered that prolonged weightlessness does terrible things to the bones and circulatory system. If God wanted us to live in outer space, we wouldnt have balancing systems in our inner ears (Haerens 2). Humans have evolved and adapted to live on Earth, if humans were meant to live in space, they would have adapted to suit the harsh conditions of space. Iain Murray writes that alien life is completely unknown to the human race and humans have no idea what aliens are capable of. Aliens could have the potential to completely wipe humans off the face of the earth (Murray 1). If aliens actually exist, no one knows what they have the ability to do. They could be very powerful and dominate humans and imperialize the planet, Earth. Although, aliens may be able to assist humans with space travel if we ever encounter them. However, there are many reasons that support space exploration, such as the risk of mass extinction that happens on Earth forcing humans to migrate to other planets. In the case of a mass extinction, humans must find a plan B in order to survive. Haerens talks about the possibility that the human race has to move from Earth to avoid a mass extinction. Possibly, in 500 million years, the sun may slowly boil the oceans and incinerate the Earth. Natural disasters are not the only possibility for a mass extinction, other epidemics such as climate change and overpopulation can also cause mass extinctions. Haerens also writes that the chances of an epidemic of such colossal size that it can cause a mass extinction are pretty low. However, an asteroid of sufficient size could cause the extinction of humans as it did the dinosaurs (Haerens 3). Earth may soon become over populated with humans; therefore, the human race must find other planets to make sure that mankind will live on. Jerry DeGr oot notes that Stephen Hawking has argued about how the human race must colonize other planets to ensure mankinds long-term survival. The Earth is indeed doomed, but where will all the civilians go? When comparing Mars to Antarctica, Antarctica seems like a paradise (DeGroot 2). It seems logical to desire to colonize other planets since if the human race becomes extinct, all of mans achievements and accomplishments over time would be gone. Space travel has a high chance of happening, humans will eventually learn to harness the energy of space as the cavemen learned how to harness the energy of fire. Enthusiastic supporters of the space exploration argue that exploring outer space is the next step in human evolution. Scientists believe that the colonization of other planets, beginning with the moon, should become a long-term human goal. Scientist also argue that colonizing the moon helps humans learn how to live on Mars by learning how to live with conditions of the moon first (Retur ning to the Moon n.pag.). One day a devastating event will happen to the Earth and change the course of life and only space colonization can save it. Although space exploration can greatly benefit the progression of mankind, it depletes a large part Americas resources and funds. Instead of humans trying to find intelligent life, they should leave them to find us. The billions of dollars that are used each year to fund space exploration could greatly improve everyday life on planet Earth. The American government funds NASA with a plethora of money in order for them to discover the unknown of the universe and much of the funds comes from tax-payers. Also, the astronauts are exposed to the outside threats of space which put them in dangerous situations. Perhaps, one day, once Earth has achieved a utopic state, humans can fund a space program that will discover extraterrestrial beings.

Crime and Punishment :: essays papers

Crime and Punishment In the novel Crime and Punishment, by Fyodor Dostoevsky, suffering is an important part of every character’s role. However, the message that Dostoevsky wants to present with the main character, Raskolnikov, is not one of the Christian ideas of deliverance through suffering. Rather, it appears to me, as if the Dostoevsky never lets his main character suffer mentally throughout the novel, in relation to the crime that is. His only pain seems to be physical sickness. I chose literary criticism from The Times Literary Supplement, The Literary World and criticism by Lafcadio Hearn, Oscar Wilde and D.I. Pisarev, because they all deal with the issue of how the main character, Raskolnikov, dealt with the crime that he has committed. â€Å"Raskolnikov does not commit the crime because, by way of varied philosophical considerations, and necessity. On the contrary, the conditions he must live under drive him to commit the crime as they have moved him to philosophize about his intentions. In short, Raskolnikov makes the theory up for his own convenience† (Pisarev, 135). I chose this quote because it is a good way to express how and why Raskolnikov would commit this murder. Raskolnikov commits a thought-out murder in a state of delirium. He ends up committing a second murder, which he never wanted to be responsible for. He kills Lizaveta, an exceedingly innocent person. But does Dostoevsky every remind us of the murder at any time in the novel again? Not in the physical sense of the crime itself. You as the reader doesn’t ever hear about how heavily the murders are weighing on his heart, or how he is tormented by visions of the crime. Raskolnikov doesn’t feel the least bit guilty about having committed the crime; only his pride is being hurt. He doesn’t mention the idea of the pain that might arise from recurrent visions of the crime. Raskolnikov never again recalls the massive amount of blood everywhere, the look on Lizaveta’s face when he brings down the axe on her head. These things clearly show that the crime isn’t what might cause his suffering or pain, it is something else. After Raskolnikov is sent off to Siberia, he doesn’t feel regretful. He grows depressed only when he learns of his mother’s death. He still hasn’t found any reason to feel remorse for his crime.

Sample Police Report

The text below is an example of a police report. Notice the following points about it: * It is written in clear, simple English. * Dates, times and other details are recorded as precisely as possible. (Find some examples of these. ) * The â€Å"register† (i. e. the level of language) is formal. For example, there are no short forms such as â€Å"didn’t† and no colloquial words such as â€Å"nicked†. Similarly, the formal word â€Å"purchased† is used instead of â€Å"bought†. What other examples can you find? * The report is impersonal.The writer focusses on the events and the evidence, not on his own thoughts or feelings. Case Number: VT 05/04/01/3462 Incident: Vehicle Theft Reporting Officer: Constable Ranjit Singh Date of Report: 05 April 2001 At about 1040 hours on 5th April 2001, I met with Ms. Vanessa Price at 61 South Chorley Drive regarding a vehicle theft. Ms. Price said she parked her car by a parking meter outside Chorley Leisure C entre at about 0945 hours and went into a nearby shop to return a faulty torch she had purchased the previous day.She said that when she returned to the leisure centre at about 1000 hours, she discovered her car was missing. Ms. Price described her car as a maroon, 1999 Mitsubishi Eclipse with a black convertible roof. The car registration number is GTL-682-P. She estimated the value of the car at  £8,500 and said there were no distinguishing marks or items. Ms. Price told me she locked the car, but she does not have the keys. She now believes she may have left the keys in the boot lock after removing the faulty torch from the boot. Ms.Price said she gave no one permission to take her car, and she is up to date with her loan repayments. I conducted a survey of the crime scene but found no items of evidence. I saw no broken glass in the area, and there were no items to retrieve or photograph. I obtained a sworn statement from Ms. Price and provided her with the case number and Info rmation Leaflet 99/07 (â€Å"What to do when your car is stolen†). I entered the vehicle into the station database as a stolen vehicle. I also searched the area but was unable to find the vehicle.

Du Pont Case

The Lally School of Management & Technology Rensselaer Polytechnic Institute Rev. June 28, 2006 DuPont’s Biomax ®: The Push for Commercial Applications Biomax ®, a polyester material that can be recycled or decomposed, holds up under normal commercial conditions for a time period established in the product specifications.The material itself can be made into fibers, films, or resins and is suitable for countless agricultural, industrial, and consumer products: mulch containers, mulching film, seed mats, plant pots, disposable eating utensils, blister packs, yard waste bags, parts of disposable diapers, blown bottles, injection molded products, coated paper products, and many, many others. In the United State alone, where the average household creates over three tons of disposable waste each year, the number of potential applications for Biomax ® is immense.Its development represents a potentially huge business for DuPont and an important solution to the mounting problem o f solid waste in developed countries. In 1989 at the inception of the project, DuPont executives were pressing research units to find new products with commercial applications. One of these research units had-developed a new â€Å"melt-spun† elastomeric material and was seeking commercial applications through the Success Group, its business development unit. The initial target application was as a substitute for the tapes then used on disposable baby diapers, which at that time used more expensive DuPont Lycra for that purpose.Rather than lose that business, however, the division dropped the price of Lycra. The project had reached its first dead end. A senior research associate of the Success Group, Ray Tietz, had noted the degradable characteristics of this new material. â€Å"One of the problems they had with the fibers we made with this material was that it would disintegrate if you boiled it in water. This was because of the sulphonate in it. I knew that if I made a poly ester with this stuff in it, it would probably hydrolyze quickly. Iit might even be biodegradable. John Moore, the head of the Success Group, was a high energy â€Å"promoter,† as one colleague described him. He was determined to find a customer for whom degradability would be an important benefit-hopefully, a big one. A logical target was Procter & Gamble, a major vendor of disposable diapers. Procter & Gamble first introduced the disposable diaper in 1961 and by 1989 had built it into a huge business. Its success, however, coincided with a period of growing environmental This case was prepared by Mark Rice, Gina O’Connor, Richard Leifer, Christopher McDermott, Lois Peters, and Robert Veryzer, Jr. f the Lally School of Management and Technology, Rensselaer Polytechnic Institute, Troy, NY as a basis for class discussion, and is not designed to present illustrations of either correct or incorrect handling of management problems. All rights reserved  © 2000. To order c opies or request permission to reproduce materials, call 1-518-276-6842 or write Dr. Gina Colarelli O’Connor, Lally School of Management & Technology, Rensselaer Polytechnic Institute, 110 Eighth Street, Troy, NY 12180.No part of this publication may be reproduced, stored in a retrieval system, used in a spreadsheet, or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise, without the permission of the Lally School of Management & Technology. 1 DuPont’s Biomax ® awareness, and it didn't take long before the millions of used diapers sold by P and it imitators were attracting the attention of activists and regulators. By the 1980s, a growing number of voices were talking about either banning or significantly restricting the use of this class of products.Sensing the public mood and nervous about possible regulations, P was more than willing to listen to Moore's pitch about the new de- gradable material. It even rev ealed its interest in the development of an entirely new material, one that was both degradable, and that didn't have the â€Å"crinkly† feel of plastic or the â€Å"rustling† sound of paper. The diaper that P's people envisioned would be a laminate with a cloth-like feel on the inside and a waterproof film on the outside, and they encouraged DuPont to work on a prototype. Sensing a huge potential market, Moore's people were quick to oblige P. We spent a lot of research effort trying to make a degradable polymer that would be tough enough for the job,† Teitz later recalled. Months of effort produced a new laminated material that Teitz and others in the Success group thought would meet P&G's needs. Time and events, however, combined to work against them. Sensing that political pressure for restrictive regulation was on the wane, and that cost-conscious customers would not pay a premium for biodegradable materials, Procter & Gamble discontinued interest in the mate rial under development by Moore's development unit.From Degradable to Biodegradable The Success Group was now at a dead end. Furthermore, the standards for environmental acceptability were changing, becoming more stringent. Being degradable (i. e. , a substance that would disintegrate) had become passe; the new standard was biodegradability. Further, anything that passed itself off as biodegradable had to disappear in a reasonably short period of time. As of 1991, two years into the project, no one knew for sure whether DuPont's new material would qualify as biodegradable.Given these new conditions, senior management was concerned about John Moore's ability to command the respect of the technical community and decided to assign a new project manager, Ron Rollins. Credibility on the issue of biodegradability would be necessary for market acceptance. Obviously, no one would make a commitment to the new material until DuPont had firm data on its snack food appeal to microbes and on the rate at which it would disappear. Some suspected that the big opportunity with P&G had been missed because of the absence of solid test data.To test the material, which by this time had been registered as Biomax ®, and to assure the credibility of it data, the project recruited a highly respected company scientist on a parttime basis. Henn Kilkson was a DuPont Fellow with experience in biodegradation. His job was to design and implement a system for evaluating the biodegradation of the new material. The choice of Kilkson for this job was deliberate; he was, in fact, DuPont's representative to both an international committee and one formed by the American Society of Testing and Materials to set standards for biodegrabability.Before long, Kilkson's researchers were busily making and composting prototype diapers that incorporated the newly developed laminated material. Using a sludge composting facility in Fair- field, Connecticut as a test bed, researchers tossed the 2 DuPontâ€⠄¢s Biomax ® prototypes into the unsavory mess, and at the end of the composting cycle raked through the remains to observe the number and size of the remaining materials. This exercise determined the rate of disintegration, but never answered the question of biodegradability.Meanwhile, Kilkson found a European company that was actively involved in compost testing. A number of trials with Biomax ® samples were conducted; all indicated a favorable rate of biodegradation. However, Kilkson was not satisfied with the validity of these tests. Researchers also struck up a relationship with the city of Charlotte, North Carolina, which had a program for bagging and composing grass, leaves, and other yard wastes. The Charlotte facility used lots of manpower to empty bags of waste into a huge grinder and then transfer the ground waste to a composting pile.If employees could simply toss these bags into the grinder without having to cut them open and dispose of them separately, program mana gers reasoned that they could save substantially on labor costs. Of course, the ground up remnants of these bags would have to disappear — and quickly. The DuPont people gave the Charlotte facility a supply of net bags made from Biomax ® and enlisted their collaboration in testing biodegradable characteristics. Ideally, all remnants of these bags would be undetectable in less than a year.The bags themselves were made at a DuPont plant in Canada using a process introduced by a research associate in an- other laboratory. Employees in that tab were, like Rollins' people, also searching feverishly for commercially attractive projects that the operating units of the company would support. Results at the Charlotte facility were positive. Not only did the bags decompose quickly, but they degraded biologically as well. The Charlotte experiment gave the Biomax team something to cheer about. The bag-making plant in Canada was also elated; it too was looking for a big market to serve. Things were at last looking up. But real customers willing to write out real purchase orders were still illusory. Meanwhile, Down in the Banana Groves †¦ By 1992, the Ron Rollins' Success group had been disbanded and Biomax ® seemed destined to sit on the shelf—-one of many good ideas developed by DuPont scientists for which no market application could be found. Before this happened, however, the material caught the eye of Terry Fadem, head of the Corporate Development Group. Fadem thought that Biomax ® was worth another try.Even though a real customer had not signed on, the new polymer had two important features: first, no major capital investment would be needed to produce it in commercial quantities; and second, the potential market for a biodegradable alternative to the mountains of synthetic materials piling up in the industrialized world was huge-at least in the abstract. European consumer products companies, Fadem knew, were facing much stricter environmental controls than were their North American counterparts. The â€Å"Greens† were an active political force, particularly in Germany. Perhaps he could get some commitment from a European customer.According to Fadem, â€Å"I was of the opinion that if that didn't work, or if we didn't get some break in the market that was big enough, that we should either put the technology on the shelf or sell it off † So Fadem provided funds to support a small team of people working part time to keep the project alive As luck would have it, a break in favor of 3 DuPont’s Biomax ® Biomax ® appeared, but from a source that neither Fadem nor anyone else would have anticipated: the banana plantations of Costa Rica. Steve Gleich was a senior technical researcher working the DuPont's Research Division for Agricultural Products.A chemical engineer by training, Gleich was experimenting with different packaging systems for controlling the delivery of pesticides. One was by means of a wat er soluble â€Å"bio-disappearing† film, as he later described it. The pesticide was distributed evenly through the film; when the film became wet it disappeared into the soil, leaving the chemical behind. Thus, farm workers could lay lengths of the chemical-laden material over a row of strawberries, for example, and the first watering or rain would lay down a perfectly even and prescribed dose exactly where it was needed. Gleich was aware of the Biomax ® project.He was also familiar with work on biodegradables being conducted by a joint venture company owned by ConAgra and DuPont. One day, another packaging engineer told Gleich, â€Å"If you solve the banana bag problem down in Costa Rica, you'll be a big hero. † Banana bag problem? Gleich had no idea what he meant. So the engineer pulled a low-density polyethylene bag from his drawer. â€Å"They use millions of pounds of this stuff in the banana plantations,† he said. â€Å"They put a bag over every banana bunch. Some are impregnated with pesticides, but most are simply used as little hot-houses to ripen the fruit and protect it from bruises. This bit of information flipped on a switch in Gleich's mind. Millions of pounds of nondegradable polyethylene translated into two things: big revenues for the vendor and a massive waste disposal problem for growers. If a bag material could be designed to disintegrate and biodegrade at the right time, growers could eliminate major labor and waste handling costs. Working with contacts in Fadem's development unit, Gleich arranged to have 50 bags made from Biomax ® and sent down to a sales agent working with Delmonte's banana operation in Costa Rica.These bags were used to cover the fruit in the normal way and were observed over a 3-4 month period. As the bananas were harvested, the bags, now brittle, began to break apart into small strips and fall to the ground, where they could easily be raked up and composted. These first bags, however, turned brittle too soon in the cycle of fruit production, causing some bruising. So the enterprising researcher asked for another batch of bags — slightly heavier and formulated to come apart more readily.This second batch worked much better and Delmonte and its competitors, Dole and Chiquita, were soon expressing interest. They also wanted to explore applications for melons, strawberries, and other fruit. Ironically because of an internal squabble between the field manager and his counterpart at the head office, the field manager refused to install the redesigned banana bags and this application reached a dead-end. About this time Steve Gleich was assigned new duties within his business unit and his involvement in the Biomax ® project waned.The little band of part timers continued seeking applications. Some new potential agricultural applications emerged, but the project was going nowhere fast. Finally, Fadem convinced senior management to provide substantial corporate funding fo r a high profile advertising campaign soliciting inquiries. Approximately thirty serious responses were received. 4 DuPont’s Biomax ® They were deemed sufficiently promising that in 1996 Biomax ® was transferred out of development and into DuPont's polyester resins and intermediates business unit.When Fadem's team contacted the business unit manager to initiate the handoff, the manger asked where the prototype materials had been manufactured. She was surprised when Fadem told her that the prototype production had been done in her manufacturing facilities. Additional applications development work was required before significant production could be undertaken, and hence, even after the transfer, Terry Fadem's team remained involved. A product manager in the business unit was assigned the task of completing the technical and market development for Biomax ®.Unfortunately for the project, he had only just begun the effort when he was promoted. The project was at a standstill for almost a year until a new product manager was assigned and brought up to speed. The second product manager forced his team to assess the thirty plus leads that had been generated by the advertising campaign and to select four on which to focus. As of mid 2000, development of the product and the search for commercial applications continued. The new product manager was convinced that the first significant revenues were just around the corner. 5

Free Essays on Comparason Of Art from 1600 AD

Comparison of the 3 Great Works of Art from 1600 AD The period 1600AD saw the emergence of a new art style, the Baroque, which became as one of the greatest style in art history. It focuses on more realistic and emotionally charged themes and a good alternative to earlier mannerism style which uses unrealistic and exaggerated approach. There were also an increased in appreciation and imitation of Greek and Roman literature, art, and architecture which known to be the classicism style. Both the Baroque and Classicism movement brought about some of the greatest artist and works of art in the art history, especially in painting. Among them are: The Calling of St. Mathew by Italian painter Caraggavio, The Elevation of the Cross by the Flemish painter Peter Paul Rubens, The Funeral of Phocion by French artist Nicolas Poussin. The Calling of St. Mathew was one of the famous works of Caravaggio in Baroque style. It tells the story of the summoning of Levi (St. Mathew’s name before he was converted) to become one of the Disciples of Christ. In the painting, Levi was counting on his tax collection with his four assistance. Surprised by the intrusion and perhaps dazzled by the sudden light from the just-opened door, Levi draws back and gestures toward himself with his left hand as if to say, "Who, me?", his right hand remaining on the coin he had been counting before Christ's entrance. It utilizes the fundamentally static medium of painting to convey characteristic human indecision after a challenge or command and before reaction.(Caravaggio). The dark and urgent nature of his paintings at this time must have reflected Caravaggio's desperate state of mind. Orphaned at age 11, he had many encounters with the law during his stay in Rome. He was imprisoned for several assaults and for killing an oppo nent after a disputed score in a game of court tennis( Caravaggio). Despite His bad reputation, he was to be co... Free Essays on Comparason Of Art from 1600 AD Free Essays on Comparason Of Art from 1600 AD Comparison of the 3 Great Works of Art from 1600 AD The period 1600AD saw the emergence of a new art style, the Baroque, which became as one of the greatest style in art history. It focuses on more realistic and emotionally charged themes and a good alternative to earlier mannerism style which uses unrealistic and exaggerated approach. There were also an increased in appreciation and imitation of Greek and Roman literature, art, and architecture which known to be the classicism style. Both the Baroque and Classicism movement brought about some of the greatest artist and works of art in the art history, especially in painting. Among them are: The Calling of St. Mathew by Italian painter Caraggavio, The Elevation of the Cross by the Flemish painter Peter Paul Rubens, The Funeral of Phocion by French artist Nicolas Poussin. The Calling of St. Mathew was one of the famous works of Caravaggio in Baroque style. It tells the story of the summoning of Levi (St. Mathew’s name before he was converted) to become one of the Disciples of Christ. In the painting, Levi was counting on his tax collection with his four assistance. Surprised by the intrusion and perhaps dazzled by the sudden light from the just-opened door, Levi draws back and gestures toward himself with his left hand as if to say, "Who, me?", his right hand remaining on the coin he had been counting before Christ's entrance. It utilizes the fundamentally static medium of painting to convey characteristic human indecision after a challenge or command and before reaction.(Caravaggio). The dark and urgent nature of his paintings at this time must have reflected Caravaggio's desperate state of mind. Orphaned at age 11, he had many encounters with the law during his stay in Rome. He was imprisoned for several assaults and for killing an oppo nent after a disputed score in a game of court tennis( Caravaggio). Despite His bad reputation, he was to be co...

Hundred year war essays

Hundred year war essays The definition of the Golden Rule is that those with the gold make the rules. In other words, those with the gold have the power as well as those with the power have the gold. History books will discuss the general reasons for war such as freedom from adversity or freedom from religion. But the real issue for any war is the thirst for power and control; and the means to finance them are the economic issues. Nations will endure years of fighting for power and control. France and England fought each other for more than a hundred years to have control of the Channel trade routes. 1 This century of warring was known as The Hundred Years' War and is the longest war in record history. It began in 1337 when King Edward III invaded Normandy and ended in 1453 when France won the Battle of Bordeaux. However, it was not a hundred years of constant battle; there were periods of truces in between. 2 One cause for the Hundred Years' War was the claim to the French throne. The conflict began when the direct line of succession died without a male heir and the nobles decided to pass the crown to a cousin, Philip of Valois. But this left two other male cousins equally deserving of the crown; Charles, King of Navarre and Edward III, King of England. 3 Edward III claimed that he himself was deserving of the throne because his mother was the sister of the late French king, while Philip VI was only a cousin. But according to French law, no women could inherit the throne, nor could the crown be inherited through a woman. 4 "Philip of Valois chances of becoming King of France had been remote and he had not been brought up as the future lieutenant of God on Earth. Philip VI spent much of his resources on entertainment and finery with gay abandon." 5 This caused conflict with the king's subjects. Since the king was considered to be sacred and inviolable, neither cousin would challenge Phil...

Edmontosaurus - Facts and Figures

Edmontosaurus - Facts and Figures Name: Edmontosaurus (Greek for Edmonton lizard); pronounced ed-MON-toe-SORE-us Habitat: Swamps of North America Historical Period: Late Cretaceous (70-65 million years ago) Size and Weight: About 40 feet long and 3 tons Diet: Plants Distinguishing Characteristics: Muscular jaws with numerous teeth; duck-like bill About Edmontosaurus Originally unearthed in Canada (hence its name, honoring the city of Edmonton), Edmontosaurus was a widely distributed plant-eating dinosaur whose strong jaws and numerous teeth could crunch through the toughest conifers and cycads. With its occasionally bipedal stance and medium height, this three-ton hadrosaur (duck-billed dinosaur) probably ate leaves from the low-lying branches of trees, and also got down on all fours when necessary to browse ground-level vegetation. The taxonomic history of Edmontosaurus would make for a good-sized novel. The genus itself was formally named in 1917, but various fossil specimens had been making the rounds well before that; as far back as 1871, the famous paleontologist Edward Drinker Cope described this dinosaur as Trachodon. Over the next few decades, genera like Claosaurus, Hadrosaurus, Thespesius and Anatotitan were thrown around pretty much indiscriminately, some erected to accommodate Edmontosaurus remains and some having new species stuffed under their umbrella. The confusion persists even today; for example, some paleontologists still refer to Anatotitan (the giant duck), even though a strong case can be made that this was actually an Edmontosaurus species. In a stunning feat of retroactive detective work, one paleontologist investigating a bite mark on an Edmontosaurus skeleton determined that it was inflicted by a full-grown Tyrannosaurus Rex. Since the bite was clearly not fatal (theres evidence of bone growth after the wound was incurred), this counts as solid evidence that a) Edmontosaurus was a regular item on T. Rexs dinner menu, and b) T. Rex did occasionally hunt for its food, rather than contenting itself with scavenging already-dead carcasses. Recently, paleontologists discovered a partially mummified Edmontosaurus skeleton bearing an unexpected feature: a fleshy, round, rooster-like comb on top of this dinosaurs head. As yet, its unknown whether all Edmontosaurus individuals possessed this comb, or just one sex, and we cant yet conclude that this was a common feature among other Edmontosaurus-like hadrosaurs.