Writing Assignment - State of the Union Essay Example | Topics and Well Written Essays - 750 words

Writing Assignment - State of the Union - Essay Example Therefore, this is the work of the Senate but he points out that it has failed to do so. The President claims that he will use all his powers to make sure that the systems work as required and promises that this will happen by the end of the year. In his proposal, he tells the chairman of the House committee to prepare a bill that is aimed to measure those crossing the US border illegally. The bill targets to improve the equipment and the technology employed at the Southwest border. As a response to the proposed law, Sen. Ron Johnson (R., Wis.) a Republican, who also is the incoming House chair points out that; there was an anticipation of advancing the border legislation with the aim of providing additional fencing, surveillance, bettering visa tracking technology and enforcing the workforce related to this department. The enforcement should be done by making the use of e- verify mandatory, coming up with a system for employers to check the validity of their potential employees being in the USA soil. The senator points out that, the stated measures would be a vital and important component of any prospected immigration reform like the one stated by the president in his proposal. Again, the president points out that, including specific border targets for security improvement is vital in ensuring an evident progress on the run to reforming immigration practices in the US. The president also says that, there is the need to improve the U.S worker programs so as to address the rising demand for workers from outside the country. These workers come into USA country to fill both high and low skill positions that the Americans workers lack. In his proposal to the Congress, the president also addresses the issue of immigration. He points out that, several reforms should be employed so that the tax collection process in the USA is streamlined. The president talked about

Public relations and advertising Essay Example | Topics and Well Written Essays - 1000 words

Public relations and advertising - Essay Example The main genre is not to sell products but to provide effective messages or ideas. In such cases the ads look to become as an instrument to stimulate the social awareness in the society (Kolb, 2008). Ads related to social services are much more than simple tokenism. Therefore, such ads should have a sign of professional excellence that motivates people towards action. Many veterans marketing and PR professionals have also emphasized upon the fact that it is very important to make sure that ads have an agreed statement which can generate specific and if possible actions (Wenderoth, 2009). Challenges Just like any other medium of mass communication ads and public relations also have certain negative aspects. In the competitive market the advent of various ad agencies along with the arrival of the billions of products, ideas or services to satisfy the needs of the clients. As a matter of fact this seemed to have become the most important objective of the marketers. Various cases of misl eading and false information in ads have been found (Burgemeister, 2003). However, the issues of the false information can have serious consequences in case of educational and public services. Education is lot more different from other products and services. People would indulge in getting education throughout the life and the risks involved while making consumer behavior is immense. Most of the times, the educational institutions use placement and job assistance as the main USPs to attract the students. But many times it has been seen that the promises made by the educational intuitions through the ad and PR campaigns have not been kept. Many times it has also been found that students have been given wrong information regarding the infrastructure and qualification of the... This "Public relations and advertising" essay outlines the differences between this two mediums of mass communication, their roles and issues. People would indulge in getting education throughout the life and the risks involved while making consumer behavior is immense. Most of the times, the educational institutions use placement and job assistance as the main USPs to attract the students. But many times it has been seen that the promises made by the educational intuitions through the ad and PR campaigns have not been kept. Many times it has also been found that students have been given wrong information regarding the infrastructure and qualification of the faculties of the institutions. Another important factor with regards to misleading information has been the university affiliation. On many occasions it has been found that after passing out of the colleges the students have faced problems during job interviews regarding university affiliation. It has been discussed above that th e modern day educational sector has become very competitive. Due to increased demand various players have entered the market. Hence, in order to attract the students the companies are using ads and public relations. However, in order to get more number of students and generate revenue the ethical aspects of ads in case of educational sectors have come across certain degree of damage (Rao, 2010). The government and various social and media organizations have started to keep a close eye on the ad strategies adopted by the educational institutions.